Top Ten Reasons Local Business Owners Should Start Blogging Today

Deer-in-the-headlights stares are what I see when I suggest to many of my clients they need to start a blog. “Who, me?” they ask.  “I don’t have time for a blog.” Really?  You have time for your Chamber of Commerce, Rotary, and other networking events, but you aren’t making time to connect directly with your [...]

Social Media Primer for Small Business Owners

Today I’m a guest blogger over at MarketingMel’s wonderful online marketing blog, and I’m offering a primer for growing your small business using social media.  I give you a step-by-step guide to getting started, how to be efficient and effective, and be your best self.  Visit MarketingMel’s blog and check it out. And thanks Mary [...]

Social Media Strategy Chart

As promised, here’s the chart on the 6 Elements of Your Social Media Strategy.  Use this as a framework to identify your company’s social media goals, procedures, platforms, and methods.  Defining your strategy is the most important step in any social media campaign, and the one most overlooked.  You’ll spend far too much time and [...]

6 Elements of Your Social Media Strategy: #6

Part six of your social media strategy?  How. Remember the first five elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]