Creating YouTube Videos for Your Small Business

canon powershot

Chances are if you’re a small business owner, high-priced commercials are out of the question.  Lucky you!  In today’s age of social media, commercials aren’t nearly as effective as a DIY YouTube video.  Who, me?  Yes, you.  You don’t have to be a video pro to create an authentic video that showcases your business. How [...]

15 Strategies to Use Video to Differentiate Your Business

How are you using social media to stand out from your competition?  Have you effectively differentiated yourself, especially on social networks?  The challenge in using any social media channel is you’re playing by their rules:  Facebook, Twitter, LinkedIn, YouTube and other major players want a consistent look and feel for their users, but the result [...]

10 Ways to Be Comfortable on Camera

Video is a terrific medium for business professionals to show the human side of their brand.  However, many of my clients are hesitant to go on camera, no matter how fabulous their company is.  They are highly uncomfortable with the idea of putting themselves on a YouTube video for the world to see. If you’ve [...]

6 Blogging Best Practices for Small Business Owners . . . and Everyone Else

Small business owners need to understand blogging best practices to be effective.  If you want consumers to subscribe to your blog and keep them reading,  give them great content on a regular basis. Once you’re ready to get started, or even if you’ve been blogging for a while, here is my advice on having the [...]

Social Media Workshop: Feb. 23 in Pickens County

Small business owners:  if you’ve thought about getting into social media but were unsure where to start, here’s your chance.  I’m teaching a full-day Social Media Strategy for Your Small Business workshop on Wed., Feb. 23, at the Pickens County Chamber of Commerce.  What’s different about this workshop is I show you, step-by-step, how to [...]

Handling Complaints Via Social Media

Last week I had a great question that arose during an all-day workshop I was conducting for a client.  “What do we do if someone posts something negative about our company?  How do we handle that?” This is THE question in the back of all entrepreneurs’ mind when they start out in social media, and [...]

6 Elements of Your Social Media Strategy: #5

Part Five of your social media strategy?  Why. Remember the first four elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

6 Elements of Your Social Media Strategy: #4

Part Four of your social media strategy?  Where. Remember the first three elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

Creating Effective, Low-Cost Branding Videos

Video is the fastest growing area of social media, and probably the most intimidating for small businesses. The first thing business owners think of is big-budget, highly-produced video that takes a lot of time and resources to create. Actually, the most effective videos are the ones that show you and your staff authentically, and give [...]