Social Media Workshop: Feb. 23 in Pickens County

Small business owners:  if you’ve thought about getting into social media but were unsure where to start, here’s your chance.  I’m teaching a full-day Social Media Strategy for Your Small Business workshop on Wed., Feb. 23, at the Pickens County Chamber of Commerce.  What’s different about this workshop is I show you, step-by-step, how to [...]

How Busy Small Business Owners Can Get Customers to Promote

The Savannah Morning News columnist Bill Dawers wrote an excellent column over the weekend about how local businesses in Savannah are missing the PR and social media boat.  That’s not surprising, considering how busy entrepreneurs with strained budgets are.  Many businesses don’t go beyond advertising or a listing in a community directory.  So what’s a [...]

Social Media Strategy Chart

As promised, here’s the chart on the 6 Elements of Your Social Media Strategy.  Use this as a framework to identify your company’s social media goals, procedures, platforms, and methods.  Defining your strategy is the most important step in any social media campaign, and the one most overlooked.  You’ll spend far too much time and [...]

6 Elements of Your Social Media Strategy: #6

Part six of your social media strategy?  How. Remember the first five elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

6 Elements of Your Social Media Strategy: #5

Part Five of your social media strategy?  Why. Remember the first four elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

6 Elements of Your Social Media Strategy: #4

Part Four of your social media strategy?  Where. Remember the first three elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

6 Elements of Your Social Media Strategy: #3

Part Three of your social media strategy?  When. Remember the first two elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? Once you’ve identified these [...]

6 Elements of Your Social Media Strategy: #2

Yesterday we covered the #1 element of your social media strategy:  who is your audience?  Today, I’ll talk about the #2 element:  what? What are you selling? You might think you’re selling insurance, but aren’t you really selling peace-of-mind?  A mountain resort home or the dream of mountain living?  Salon services or a day of [...]