Aspiring small business owners need help but often don’t know where to turn or who to trust for advice. Here’s the SocialMediaOnlineClasses.com Small Business Resource Guide, a primer on the big issues facing business owners and where to turn for help. Bookmark this page so you can return to it when you need help. I’ve [...]
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19 Must-Have Resources for Small Business Owners
Filed Under: 6 Elements of SM Strategy, How-To, Small Business Resources, Social Media, Social Media for Small Business, Web Hosting Tagged With: blog hosting, bluehost, cloud computing, credit card processor, funding, grants, icontact, loans, marketing, sales, SBA, SBDC, SCORE, small business, social media, technology for small business, web design, web host
15 Strategies to Use Video to Differentiate Your Business
How are you using social media to stand out from your competition? Have you effectively differentiated yourself, especially on social networks? The challenge in using any social media channel is you’re playing by their rules: Facebook, Twitter, LinkedIn, YouTube and other major players want a consistent look and feel for their users, but the result [...]
Filed Under: How-To, Social Media, Social Media for Small Business, Social Networks, Strategy, Video, YouTube Tagged With: low cost marketing, online marketing, small business marketing, social media, video, youtube
Starting a Small Business Blog
Starting a small business blog is the most cost-effective way achieving job #1 for entrepreneurs: creating a demand for your product. But it’s not magic. Blogging takes time, creativity, and consistency to gain an audience and keep it. The biggest complaint about social media is that it can be a time drain, so I’ll be [...]
Filed Under: Blog, Facebook, How-To, Social Media, Social Media for Small Business, Social Networks Tagged With: ideas, marketing, online, online class, small business blog, social media, tips
Top Ten Reasons Local Business Owners Should Start Blogging Today
Deer-in-the-headlights stares are what I see when I suggest to many of my clients they need to start a blog. “Who, me?” they ask. “I don’t have time for a blog.” Really? You have time for your Chamber of Commerce, Rotary, and other networking events, but you aren’t making time to connect directly with your [...]
Filed Under: Blog, Facebook, How-To, LinkedIn, Networking, Social Media, Social Media for Small Business, Social Networks, Strategy, Workshop, twitter Tagged With: blog, maria peagler, small business, social media, willow ridge media
Social Media Primer for Small Business Owners
Today I’m a guest blogger over at MarketingMel’s wonderful online marketing blog, and I’m offering a primer for growing your small business using social media. I give you a step-by-step guide to getting started, how to be efficient and effective, and be your best self. Visit MarketingMel’s blog and check it out. And thanks Mary [...]
Filed Under: Facebook, LinkedIn, Schedule, Social Media, Social Media for Small Business, Social Networks, Strategy, Video, YouTube, twitter Tagged With: maria peagler, marketingmel, small business, social media, willow ridge media
Small Business ScoreCard for Jan 21, 2011
Here’s my take on this week’s winners and losers in small business. Winner: Dawson County Government, Dawsonville, GA Innovative thinking by Lisa Thurmond, Dawson County Chief Magistrate Judge, and Cathy Brooks, Government and Community Affairs Director, produced a terrific promotion: offer free Valentine’s Day marriage and vow renewal ceremonies in the country’s oldest working courthouse. [...]
Filed Under: Small Business ScoreCard, Strategy, complaints Tagged With: banking, dawson county, georgia, home builder, magistrate court, small business, social media, valentines day
Handling Complaints Via Social Media
Last week I had a great question that arose during an all-day workshop I was conducting for a client. “What do we do if someone posts something negative about our company? How do we handle that?” This is THE question in the back of all entrepreneurs’ mind when they start out in social media, and [...]
Filed Under: How-To, Social Media, Strategy, Video, complaints Tagged With: complaints, customer service, domino's apology, social media, united breaks guitars, video
2011 Social Media Planning for Small Business
I’m a planner. A meticulous one. As an artist, I like to make my planning beautiful too. Sure, there’s room for spreadsheets, which I do way too often, but every once in a while, I like to make a plan in my journals. Here I’m making my SWOT chart for Willow Ridge Media’s 2011. If [...]
Filed Under: How-To, Schedule, Social Media, Strategy Tagged With: content development, planning, small business, social media, SWOT
Collaborative Social Media Marketing
What if you joined forces with your competition instead of trying to beat them? It may be the most powerful form of marketing you ever do. Here’s an example from my own company, Willow Ridge Press. I spent 2009 promoting my new book, Color Mastery, through trade shows, advertising, and of course, social media. By [...]
Filed Under: How-To, Social Media Tagged With: collaboration, joint ventures, maria peagler, slideshare.net, social media, social media marketing
6 Elements of Your Social Media Strategy: #1
Social media tends to be overwhelming to small business owners, so the first step I take when meeting with a client is to ask questions and listen carefully. The biggest hurdle any entrepreneur has in hiring an outside consultant to do social media is this: do they understand your business? That takes time, and many [...]
Filed Under: 6 Elements of SM Strategy, How-To, Social Media, Social Media for Small Business, Strategy Tagged With: entrepreneur, maria peagler, social media, strategy
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