Social Media Workshop: Feb. 23 in Pickens County

Register for Social Media Strategy for Your Small Business in Jasper, GA  on Eventbrite

Small business owners:  if you’ve thought about getting into social media but were unsure where to start, here’s your chance.  I’m teaching a full-day Social Media Strategy for Your Small Business workshop on Wed., Feb. 23, at the Pickens County Chamber of Commerce.  What’s different about this workshop is I show you, step-by-step, how to develop a unique strategy suited to your small business.  Sure, we cover the social media tools like Facebook, LinkedIn, and email newsletters, but we do the really challenging work of identifying how you’ll use it to grow your business.  This is far more than a “how to use Facebook” course, so don’t miss it.

Here’s the course outline:

Social Media Strategy for Your Small Business

Copyright 2011 Maria Peagler

1.  A.M. Session:  What is social media and how can it grow my business?

2.  Start with a social media strategy by defining 6 elements of your business:

  • Who are my customers?
  • What am I selling?
  • Why do my customers choose my business over others?
  • Where are my customers in social media?
  • When will I share and listen on using social media?
  • How will I reach out to my customers using social media?

Lunch Break

3.  Afternoon Session:  Using Social Media Tools to Grow Your Business

4.  Facebook

  • Business-to-Consumer marketing
  • What will you post?
  • Getting Traffic Statistics
  • Do’s and don’ts

5.  LinkedIn

  • Business-to-Business marketing
  • What will you post?
  • Getting traffic statistics
  • Do’s and don’ts

6.  Email Newsletters

  • Business-to-consumer marketing
  • Advantages of email marketing
  • How to use effectively
  • Do’s and don’ts

7.  Twitter

  • Business-to-consumer and business-to-business marketing
  • Finding your customers on Twitter
  • How to use effectively
  • Do’s and Don’ts

8.  YouTube

  • Business-to-consumer and business-to-business marketing
  • Creating your own low-cost branding with video
  • How to create a video in under 30 minutes
  • Do’s and don’ts

9.  Blogs

  • Business-to-consumer and business-to-business marketing
  • Increasing SEO using your blog
  • Do I have time to blog?
  • What will I say every week?

10.  Integrating Social Media and Your Current Marketing

Workshop cost is $249 and runs from 9:30 to 4:30.  Your payment is your registration.  Contact me at willowridgemedia@gmail.com for more details.  Join us for a productive day of starting your small biz in social media.  I look forward to seeing you in class!

Register for Social Media Strategy for Your Small Business in Jasper, GA  on Eventbrite

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