Having a Facebook business page isn’t enough, even for a small business: you need to give it a custom look to really get results. Why? First impressions mean everything, especially online, where people’s attention spans are easily diverted by cute YouTube videos, Farmville, or the latest quiz on your friends. You need to grab people’s attention and keep it. But how can you do that in a minimum of time? You need to get back to running your business, so here’s how you can get maximum results with minimum effort:
- Create a custom landing tab. Statistics show that customized landing tabs increase Likes by 40%. Facebook’s March 2011 update made it more difficult to give a custom look to a tab, but you can still do it using third party applications like Wildfire and Tiger Lily.
- Feed your blog content automatically. Not everything you post in this social network has to be original. You can import your blog’s RSS feed automatically, creating far less work for you or your staff. It’s an easy way to give people a taste of your deepest content channel, and you can still directly add shorter status updates. I’ve used several third party apps for importing RSS feeds and my favorite is RSS Graffiti.
- Get a custom URL for your business page. Once your page has 25 Likes, you can create a special URL for it that removes all the numbers and special characters that make it difficult for people to find you. Choose your URL wisely, because once you have it, you can’t change it.
- Add an email marketing sign-up box to one of your tabs. If you use email marketing, give people the opportunity to sign up for your newsletter without ever having to leave your page. This is one of the best ways to capture people’s contact information and ensure they receive your marketing message. Even if people Like your business page, that doesn’t guarantee they’ll see your content on their News Wall, especially if they’ve Liked a high number of business pages. If they sign up for your email marketing, you can contact them directly, outside of Facebook. Check your email marketing provider’s blog for a tutorial on how to do this – the major players all have them.
- Display your presentations and videos directly in Facebook. The more value you can give to people, the longer they’ll stay on your page and Like it. Got a great PowerPoint presentation you’ve uploaded to Slideshare? Recorded incredible YouTube videos? You can add these to your Facebook page so people can see them right in the social network. Sure, you can post links to them, but eventually those scroll off your Wall. Give them a permanent home so you can earn customers’ trust.
What’s the catch? Some of these techniques are not easy to do, and no instruction manual exists for “customizing my Facebook page”. Where can you learn how to do them? Register for Facebook 102: Customizing an Existing Facebook Page for lessons in how to do each of these techniques and far more. The course is online, affordable, and you take it on your schedule. The best part? I’m available when you have questions. Look forward to seeing you in class!