Deer-in-the-headlights stares are what I see when I suggest to many of my clients they need to start a blog. “Who, me?” they ask. “I don’t have time for a blog.” Really? You have time for your Chamber of Commerce, Rotary, and other networking events, but you aren’t making time to connect directly with your [...]
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Top Ten Reasons Local Business Owners Should Start Blogging Today
Filed Under: Blog, Facebook, How-To, LinkedIn, Networking, Social Media, Social Media for Small Business, Social Networks, Strategy, Workshop, twitter Tagged With: blog, maria peagler, small business, social media, willow ridge media
How Busy Small Business Owners Can Get Customers to Promote
The Savannah Morning News columnist Bill Dawers wrote an excellent column over the weekend about how local businesses in Savannah are missing the PR and social media boat. That’s not surprising, considering how busy entrepreneurs with strained budgets are. Many businesses don’t go beyond advertising or a listing in a community directory. So what’s a [...]
Filed Under: How-To, Networking, Social Media, Strategy Tagged With: small business, social media strategy, word of mouth
6 Elements of Your Social Media Strategy: #4
Part Four of your social media strategy? Where. Remember the first three elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling? Features vs. benefits content development. What action do you want your audience to take? Have you made it easy for them? When will you contact [...]
Filed Under: 6 Elements of SM Strategy, Email Marketing, How-To, Networking, Schedule, Social Media, Strategy, Video Tagged With: email, maria peagler, networking, social media strategy, video
Lessons from KSU’s Social Media Integration Conference
I attended Kennesaw State University’s Social Media Integration conference, hosted by their Center for Sustainable Journalism. What a weekend! The best and the brightest in social media attended, presented, and networked, and it was a gold mine of ideas, case studies, and results. Here are my favorite lessons from this weekend: Nothing beats face-to-face interaction. [...]
Filed Under: How-To, Networking, Social Media, Strategy, Video Tagged With: everywhere, facebook, google, james andrews, maria peagler, social media, strategies, twitter, whole foods, youtube
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