5 Ways to Gain Fans by Customizing Your Facebook Business Page

Having a Facebook business page isn’t enough, even for a small business:  you need to give it a custom look to really get results.  Why?  First impressions mean everything, especially online, where people’s attention spans are easily diverted by cute YouTube videos, Farmville, or the latest quiz on your friends.  You need to grab people’s [...]

Social Media Workshop: Feb. 23 in Pickens County

Small business owners:  if you’ve thought about getting into social media but were unsure where to start, here’s your chance.  I’m teaching a full-day Social Media Strategy for Your Small Business workshop on Wed., Feb. 23, at the Pickens County Chamber of Commerce.  What’s different about this workshop is I show you, step-by-step, how to [...]

6 Elements of Your Social Media Strategy: #4

Part Four of your social media strategy?  Where. Remember the first three elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

Starting Small with Social Media

Willow Ridge Media Logo

Social media can be intimidating to small business owners.  All that new technology:  who has time to learn it all and keep up with it?  You’re too busy managing your inventory, your employees, payroll, and taxes. It doesn’t have to be that complicated.  In fact, it can be downright simple.  If you start small.  So [...]