19 Must-Have Resources for Small Business Owners

Aspiring small business owners need help but often don’t know where to turn or who to trust for advice.  Here’s the SocialMediaOnlineClasses.com Small Business Resource Guide, a primer on the big issues facing business owners and where to turn for help.  Bookmark this page so you can return to it when you need help. I’ve [...]

6 Elements of Your Social Media Strategy INFOGRAPHIC

6 elements social media strategy by maria peagler

6 Elements of Your Social Media Strategy View more presentations from mariapeagler Small business owners:  here’s a slick way to keep your online marketing campaign on track:  watch this quick presentation on my 6 Elements of Your Social Media Strategy to keep you and your staff on track.  No matter where you are in your [...]

6 Elements of Your Social Media Strategy: #6

Part six of your social media strategy?  How. Remember the first five elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

6 Elements of Your Social Media Strategy: #5

Part Five of your social media strategy?  Why. Remember the first four elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

6 Elements of Your Social Media Strategy: #4

Part Four of your social media strategy?  Where. Remember the first three elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? When will you contact [...]

6 Elements of Your Social Media Strategy: #3

Part Three of your social media strategy?  When. Remember the first two elements: Who are your customers — narrowing down their demographics as finely as possible. What are you selling?  Features vs. benefits content development.  What action do you want your audience to take?  Have you made it easy for them? Once you’ve identified these [...]

6 Elements of Your Social Media Strategy: #2

Yesterday we covered the #1 element of your social media strategy:  who is your audience?  Today, I’ll talk about the #2 element:  what? What are you selling? You might think you’re selling insurance, but aren’t you really selling peace-of-mind?  A mountain resort home or the dream of mountain living?  Salon services or a day of [...]

6 Elements of Your Social Media Strategy: #1

Social media tends to be overwhelming to small business owners, so the first step I take when meeting with a client is to ask questions and listen carefully. The biggest hurdle any entrepreneur has in hiring an outside consultant to do social media is this: do they understand your business? That takes time, and many [...]